Green Hair Care

Natural & Pure

We always believe life is the most beautiful and powerful in a natural and pure state.

With the brand vision of “Everything is all right”, O'right devotes itself to develop “Green Products” and delicate to charity activities for environmental protection to ensure our future generations a sustainable good life.

Origination

O'right believes that “Change the world, one step at a time”. Facing the environmental threats and people's desires to get closer to nature, O'right is determined to devote itself to charity activities for environmental protection to make the world greener and better.

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Brand Logo

O'right's logo starts with a big “O”, it symbolizes the ideal & beautiful earth. We uphold the determination to protect the Earth and hope everyone does appropriate and “right” things to make the Earth greener and better.

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Green Products

O'right puts green concepts into products, from materials, ingredients, designs, activities to experiences.

Use natural & ECOCERT organic ingredients: it does not cause environmental hormones but leaves an unpolluted environment to aquatic.
Environmental Hormones: it means that exterior or artificial chemical substances are delivered into creatures by air, ground, food or other paths to cause hormone effects.
Use Soy Ink printing: Non-heavy metal, non-toxic, non-irritating smell and non-pollution.
Use recycled paper and FSC (Forest Stewardship Council) certified paper to make publications and packaging.

Use biodegradable bottles and recyclable bottles: upgrade the recycling stream from Technical Metabolism to Biological Metabolism.
Eco-carton with Green Mark: 80% made of recycled paper.
Product label: Safe and non-toxic sticker with eco printing which complies with SGS and RoHS standards.
Use airbags to protect our goods while shipping: Reusable and recyclable.
Barcode systems: Each product is given two barcodes, complete traceability system to ensure quality control.
Green Design: Developed 10L, 5L eco-packages and 1L refill pack to save 120,000 pcs of 400ml plastic bottle yearly.
FREN eco-handbags: 100% Polypropylene Fiber, degradable without pollution.

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Green Process

O'right devotes itself to eco-line, reduces carbon emissions and insists on using certified organic ingredients, soy ink printing and recycled paper to ensure a sustainable good life for our future generations.

The first GMP certified “Green Factory” in Taiwan.

We are building a “Green Factory” which conforms to green building concepts. Use wind and solar power to manufacture products, recycled water design to optimize the use of natural resources effectively. Creating a green, healthy and sustainable working environment. Our “Green Factory” will be completed in Long Tan by the end of 2011.

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CSR

To combine our brand vision “Everything is all right” with charitable image, we focus on “Future Generations Concern” and “Environment Protection” in marketing campaigns. We hope to inspire everyone to love the Earth.

Future Generations Concern

In 2007, we sponsored “Taiwan Fund for Children and Families” to help poor children and foster the next generations with 13.2 million (NTD) worth of products and cash.
In 2008, we sponsored “ORBIS international” for saving sight of blindness children with 18.2 million (NTD) worth of products and cash.
By signing “2009 Love Earth Card” to educate our children the importance of environmental protection.
In 2009, we sponsored Guo-An Elementary School to enter International Junior Football Tournament in Spain with 6.3 million (NTD) worth of products and cash. They won the second place for Taiwan.
In 2010, we sponsored “Association of Pingtung Indigenous Culture and Education” to rebuild joyful learning environments for children in typhoon-stricken regions with 7 million (NTD) worth of products and cash.

Green Activities

In 2008, we cleaned Kenting Beach to keep the Earth green.
In 2009, O'right sponsored the premiere of documentary “HOME” and invited 1,200 customers to participate and make the Eco Promise together: “We love the earth, we keep it green!”
In 2010, O'right held “Sight the New Green Salon” seminars on environmental protection. More than 1700 customers attended the seminars to practice environmental protection and protect the Earth together.
In 2010, O'right proudly sponsored the book and DVD publication of the continuation of “Home” . An in-depth analysis of crisis which the planet is facing awakens people to the new vision and understanding in environmental protection.
In 2010, O'right sponsored the DVDs of the climate documentary 《±2°C》 produced by the well-known media figure Sisy Chen.
In 2011, O'right led more than 3800 Taiwan hair salons to participate in “Earth Hour” to turn off the lights for 1 hour global synchronized.
In 2011, O'right and 1,569 hair salons participated in the “20 year period” project together to adopt the trees in the experimental forest of National Taiwan University and planted 528 seedlings for the global environment conservation.

Green Activities

In 2009, the “88 flood” hit southern of Taiwan severely. O'right provided free product replacement for the customers who suffered from the flood, tried our best to help customers to reconstruct their homes and quickly restore their businesses.
In 2010, the heavy rain from the Maygi typhoon hit the area of Yilan and Su-ao causing a great loss to our customers. O'right provided free product replacement for the customers who suffered from the flood, and tried our best to help the customers to reconstruct their homes and quickly restore their businesses.

Green Education

Promote the significance for enterprises to join in environmental protection in campus:

O'right shares its successful experiences of green innovative business model with colleges and society organizations. It encourages not only more and more enterprises to join in green line but also impresses students by natural and organic cosmetics. O'right brings the awareness of MIT green hair care products to people and enhances MIT green cosmetics industry on international stage.

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Hair O'right Milestones

2002

Founded Hair O'right.

2003

Developed O’right products.

2004

Cooperated with foreign suppliers, expanded distribution to Singapore and Malaysia.

2005

Set up O’right ID Center.
Established 7 branches to provide prompt customer service.

2006

Established head office and R&D center in Taoyuan, focus on creating brand values.
Implemented Barcode systems.
Implemented ERP systems.

2007

Declared “Everything is all right” as prospects, devote into eco-line and take Corporate Social Responsibility (CSR).
Established China Operations Center to integrate cross-strait resources.

2008

Executed “Green Earth” plan and achieved record high revenue.
Established International Business Department and expanded distribution to Europe successfully.

2009

Awarded “Taiwan Superior Commercial Service Brands” by Ministry of Economic Affairs.
Declared June as “O’right Eco Month”. Make Eco Promises to the Earth. Released “Eco Paper” bimonthly to express our brand concepts to end-consumers.
Origin of O’right Eco Month: On 5 June, 1972, UN held the first global environment meeting and released “Declaration on the Human Environment” and commemorated yearly on 5 June as “World Environment Day”. It’s also the first legislative environment day in Taiwan (2002).
To stay in line with brand spirit, we don’t hire smokers.

2010

Taiwan first SME received “ Carbon Footprint Label”.
The first shampoo & hair treatment received "Carbon Footprint Label" in Taiwan.
The first hair care manufacturer gained 5 product patents in Taiwan.
Gained UK PAS 2050:2008 Product Carbon Footprint Verification.
Granted SGS ISO 9001:2008 QMS Certificate.
Taiwan’s first Green GMP Factory is built by O’right

2011

Launched world’s first biodegradable and the most eco shampoo “Tree in the Bottle”
World’s first SME declared “Carbon Neutrality” PAS2060.
World’s first shampoo declared “Carbon Neutrality” PAS 2060
Selected as “Excellent CSR among SMEs in Taiwan, 2011” by the Ministry of Economic Affairs
O’right was delegated by Taiwan SME to attend APEC conference held in Montana, USA

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